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Findability interview with Peter Morville – Keynote speaker at SES Chicago 2009
As you may or may not know already, SES Chicago is rapidly approaching (again). Coincidentally, one of my professors from the University of Michigan, Peter Morville, is one of the keynote speakers at...
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Selling search to the C-suite: Interview with Russ Mann of Covario
As you may already know from my previous post, SES Chicago is rapidly approaching and the agenda has several very interesting sessions lined up. One of the sessions I’m particularly interested in is...
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A quick guide to growing a relevant Twitter audience
In case you’ve been living under a rock during 2009, it was the year of Twitter. Twitter and “tweets” were all over the place. Many marketers were just trying to get their feet wet, while others...
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Making the switch from agency life to client side
For those of you who don’t know, I’ve recently made the switch from the agency side to what some might call “the dark side” or client side. The post below is a reflection of my decision to make the...
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Agency to client side: The final deliverable
So it’s been a month since I’ve moved over to the client side. To be honest, this first month has flown by. Learning about new brands, new internal processes, new technical architecture, new product...
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Electric Vehicles in Chicago: An Interview with Tesla Motors
If you’ve followed my blog for some time, you’ll know that I’m a big proponent of local, sustainable, and environmentally conscious. Whenever possible, I try and incorporate those things into my life....
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5 tips on how to be an indispensable search partner
I can’t believe it’s almost been seven months since I became a “client”. Maybe it flew by so fast, because I was occupied with some other things. In any case, while I’ve been at JC Whitney, I’ve...
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Google Instant: A User and Marketer’s Perspective
A few days ago saw the big launch of Google Instant, and if you haven’t tried it yet, it’s a totally different search experience compared to the Google of old. Initial reaction was mixed from SEO is...
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Meaningful SEO Metrics: An Interview with BrightEdge CEO Jim Yu
It’s that time of year again when SES Chicago rolls into town. Typically, it doesn’t arrive until the dead of winter, but this year it’s been moved up a few months to October 18th-22nd. As I did last...
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5 tips for SEO Housekeeping and Housecleaning in 2011
Happy New Year everyone! It’s been a while since I last posted, but I wanted to post some housekeeping and housecleaning ideas for 2011 to get those SEO juices flowing. Take another look at Webmaster...
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